Bringing together colleagues, coalition partners, and creative agencies, I have led multiple national campaigns to spark narrative and behaviour change, strengthen digital and offline communities, and break down silos in the nonprofit sector.
These campaigns have generated more than 65 million impressions and activated 40,000+ supporters across Canada.
Get Offline and Talk is a 2024 anti-polarization campaign rooted in deep canvassing techniques. Sparking empathetic, in-person conversations, this campaign has been globally recognized for disrupting digital echo chambers and bridging community divides. With our agency partners, the campaign won categories at the 10th Annual Shorty Impact Awards and the 2024 Ciclope Film Festival. I authored a case study on this campaign for The Philanthropist Journal.
Demand Better is a 2025 national, non-partisan, bilingual awareness campaign to mobilize Canadians to demand better of our leaders when it comes to policies that benefit everyone. Supported by 88 leading progressive organizations, this campaign empowered Canadians to fight for policies that make our material lives better, including affordable housing, universal pharmacare, and accessible child care. The campaign was delivered to Canadians across digital, out-of-home, and radio ads.
SexPlus is Action Canada’s flagship campaign to spark conversations, challenge misinformation, and create space for asking more, learning more, and knowing more about sexual health. Rebranded in 2025, SexPlus asks Canadians to get curious, celebrate, and protect our sexual health and rights. In 2026, I led the entire campaign from end-to-end, including research, strategy, design, and copywriting, generating 12 million impressions.
Libby Schofield 